I approach each new project through a combination of creative vision and technical precision. I start by analyzing the client’s needs and the context of the work to define a clear visual direction. From there, I plan the production—whether photography or video—considering lighting, narrative, and on-set execution. Throughout the process, I prioritize adaptability in real environments (events, concerts, live sets), and in post-production, I place special emphasis on editing and color grading to achieve a cohesive, professional result aligned with the project’s identity.